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Graphic Recording

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1

Years of Graphic Recording

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Meters of Live Drawing

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Successful Projects
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What is Graphic Recording?
You Talk… I Listen and Draw

Graphic recording is the real-time capture of a live conversation as a single, large, hand-drawn visual summary. As people talk, present or strategise, I listen for what matters and translate it into pictures and rich visual metaphor so a room can watch its own thinking made visible.

The What



It may look effortless. But in reality, it is deep, active listening with a pen in hand. I catch the threads, sift the noise, synthesise, distil and collapse the big ideas into a hand-drawn visual summary. My role is not to “unpack” the content… instead, I pack it. A strong visual compresses content without loss of meaning. It holds a whole day of thinking in one big-picture view that you can come back to again and again.

AKA


Graphic Recording is known by many names: sketchnoting, scribing, visual facilitation, graphic harvesting, graphic facilitation, live illustration, visual note-taking, live sketching, and visual minutes. The names change. The work does not. See the full glossary of visual thinking terms.

Where it's used



It earns its place wherever ideas matter and you want them to stick, for leadership teams, event organisers and facilitators running a room full of thinking:
  • Conferences, events, panel discussions and keynotes
  • Strategy sessions and leadership off-sites
  • Workshops, and team days
Wherever people are thinking out loud together, you’ll find me there drawing it…

Why it works


We remember what we see. Research consistently shows that people retain more information when words and images work together. This is known as the picture superiority effect.
A live visual helps people make sense of complexity without oversimplifying it. It gives everyone a shared picture to gather around, making patterns easier to spot, conversations easier to follow, and decisions easier to reach. It quite literally gets everyone “on the same page”.

What you walk away with


During the session, I illustrate a large hand-drawn visual at the front of the room, which becomes a focal point for the conversation. This captures the big ideas, the visual narrative, and the essence of the session. Afterwards, you get to keep the original artwork. In addition to this, you will receive high-, medium-, and low-res digitised files. These can be used for presentations, slides, and various print purposes. In addition, it can be printed and installed, ceiling to floor, as a wallpaper. The conversation does not end when everyone goes home. It lives on and continues to give value long after the event has finished.

Panoramic live graphic recording mural by James Durno capturing a full Data Fest conference

Let's work together

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James Durno

Strategic Visual Communicator

James Durno is a seasoned Graphic Recorder and Visual Communicator with over 23 years of experience, having pioneered the field of Graphic Recording in South Africa.

James works both as a Graphic Recorder, live drawing a visual synopsis of meetings and events - and a strategic visual communicator, working with organisations to co-create visual communications solutions.

He has worked with renowned local and international brands including Microsoft, Anglo American, Coca Cola and many more. 

James runs a Cape Town-based Creative Communications Visual Consultancy servicing the Corporate Sector, specialising in Visual Solutions - Business Illustration, Corporate Visual Communications, Graphic Recording, Explainer Videos, Strategy Mapping, and design and creation of Workshop Environments and Templates.

Testimonials

I’ve worked with James on multiple projects, and he is an incredible storyteller. The way he can visualise these stories is truly a gift.

Dale Love-Ballantine –
Indie Village

James is one of my favourite people to collaborate with: creative, fun, professional, kind … a wonderful human all round.

I am always amazed at his ability to translate complex concepts into simple (but not simplistic) visuals.
I can’t recommend him highly enough.

Sonja Blignaut –
More Beyond

A fantastic talent to work with. I will always appreciate the intentional and thoughtful way you worked to turn our ideas into art. Thanks so much James Durno!

Natalie Tannous –
EDP

James is an expert strategic visual communicator. He has immense knowledge (of his field and general) and experience in the corporate and development sectors. He is a great asset to any project.

Carla Visser –
RTI

James' huge energy and passion for what he does is only surpassed by his Endless Possibility Well (EPW). Unlike the Infinite Improbability Drive which can transport a spaceship across the galaxy in a mere nothingth of a second, James' EPW drives innovation and usefulness through him and into various client contexts, wherein he never fails to impress!

Raymond Salzwedal –

James has an incredible natural talent to interpret conversations into powerful image depictions. What stood out for me is how quickly James was able to understand the brief and delivered exceptional visual memories of our Africa Summit event last week.

Ian Besarabia –
Thomson Reuters

Our organization used James to visually capture the most pertinent contents of our sessions during one of our conferences. I was blown away, not only by his artistic talent but his ability to so easily capture an important concept and translate it into an amazing visual product. I also appreciated the fact that James is punctual, adaptable to change and extremely accommodating. I highly recommend James.

Veronique Heyman –
MSH

James is a master visual communicator! There is no topic that he cannot interpret and present in the most entertaining, memorable, impactful and understandable way. I had the privilege of seeing him at work and I will never forget how the excitement built as our team talked and explained while he turned our words into pictures. Effective communication creates mutual understanding and there's no risk of ambiguity when James has turned a plan into a picture.

Theresa Lee –
Saint Gobain

For more than a decade, I've had the privilege of collaborating with James as my co-facilitator. His expertise in visual facilitation has consistently enriched our group processes, bringing clarity and creativity to every session. James has an extraordinary ability to cultivate an environment where all voices feel welcomed and valued. He's not just a facilitator—he's a maestro and a remarkable collaborator who consistently enhances the quality of every project we undertake together.

Monika Adelfang –
Quiet Insight

Pack your Message in a Picture

Let's work together
Contact Me

How It Works

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1. Pre-Session Planning
We begin with a virtual Visual Conversation Teams, Zoom or Google meet to understand your requirements and to pre-plan the integration of visual communications into your event.

2. Live Graphic Recording
During your event or meeting, I capture your key messaging in real-time by collapsing your content into a memorable visual synopsis as metaphor and rich visual narrative.

3. Post-Session
After the event, the artwork is taken for scanning at high resolution, cleaned up in post, meticulously colour-corrected, digitised, and then shared in various formats.
4. Uses
The original signed Artwork becomes the client’s property after the event. This includes all internal communications usage rights. Your digitised Artwork can be used for print, email, social media, or installed as ceiling-to-floor office wallpaper.

Details can also be extracted for slides or used to illustrate reports. In addition, the Visual Summary can be edited and shared as a Video. Speak to our Design Team to explore various Visual Solutions.

Draw on my experience

4. Uses
The original signed Artwork becomes the client’s property after the event. This includes all internal communications usage rights. Your digitised Artwork can be used for print, email, social media, or installed as ceiling-to-floor office wallpaper.

Details can also be extracted for slides or used to illustrate reports. In addition, the Visual Summary can be edited and shared as a Video. Speak to our Design Team to explore various Visual Solutions.
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Ready to Transform Your Communications?

Let's Create Together
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Frequently Asked Questions

What is graphic recording?

Graphic recording is the art of listening to a conversation and drawing it as it happens. While people talk, strategise or present, I capture the ideas, the threads and the turning points as one large hand-drawn visual, live and in real time. You might also hear it called visual scribing, visual note-taking or graphic facilitation. The names differ, the craft is the same: making thinking visible so a room can see what it is really saying. I have been doing this for over 21 years, and was one of the first to bring graphic recording to South Africa.

What is the difference between graphic recording, visual scribing and graphic harvesting?

Honestly, not much. They are mostly different names for the same live drawing of a conversation. Graphic recording and visual scribing usually mean capturing a talk or session as it unfolds. Graphic harvesting leans towards gathering the key insights and decisions a group reaches, so the picture becomes a record of what was agreed. Sketchnoting tends to describe a smaller, more personal version done in a notebook. Whatever you call it, my job is the same: turn a flood of words into a clear, memorable image.

Do you work in person, or can you do it remotely?

Both. I work live in the room at events across South Africa, and I work remotely for teams anywhere in the world, drawing in real time onto a screen everyone can see. Remote sessions have a quiet advantage for international clients: you get the same world-class graphic recording without the cost of flights and travel. Wherever you are, the experience is the same. I listen, I draw, and your conversation becomes something you can hold on to.

What kinds of events suit graphic recording?

Any moment where ideas matter and you want them to stick. Strategy sessions and leadership off-sites. Conferences and keynotes. Workshops, panels, town halls and team days. It works beautifully when a group is wrestling with something complex, aligning on a direction, or marking a moment worth remembering. If people are talking and thinking together, I can draw it.

What do we walk away with?

During the event, I create a large hand-drawn visual in front of everyone, which becomes a talking point in its own right. Afterwards, I send you high-resolution digital files of the finished artwork, ready to share in reports, presentations, on screens or in print. The conversation does not evaporate when the day ends. It stays, as something your people can look back on and use.

How do we book you, and what does it cost?

Every event is different, so there is not a single fixed price. The investment depends on the length and format of your session, whether it is in person or remote, and any travel involved. The simplest next step is to tell me a little about your event. Reach out through the contact page and I will come back to you with a clear quote. Over the past 21 years I have done this for more than 140 organisations, from Microsoft and Coca-Cola to Standard Bank, EY and the Financial Times, and I would love to hear about yours.

Copyright © 2026 James Durno Visual Communications
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